My website isn’t ready, I’m still a few days weeks from officially launching my business. I did an interview awhile back and forgot about it until just now. Yet there it is, titled Burn Your Resume, Be an Artist— just published on Forbes.com.
Classic. Especially for me.
People who know me are probably rolling their eyes at the concept of me as an entrepreneur. (Most of all, both of my husbands—especially when they find out I’m in the section titled Entrepreneurs.) Though I’m filled with creative ideas, executing them isn’t my strength. I’m surrounded by people in my life who are really talented at this– and a husband who’s a master business strategist. So I’m sort of embarrassed to confess I don’t have a real business plan.
Not even considering that I’m starting when the economy is in the toilet, I have other issues. More than ever, launching a business is about 75% marketing. I have major issues with that phrase.
Just seeing a number makes me break out into a cold sweat. And then there’s the word marketing.
Though I’m creating constantly, there are so many things I know I should be doing. I haven’t shot a video, or even a head shot. I know this sounds odd coming from someone who writes a personal blog —-still, even as a TV newscaster I’ve never been comfortable selling myself—or selling anything.
Over the years I’ve donated my art to charities, given as gifts, sold locally, very casually and by commission. I’ve had several studios in downtown Carmel specifically AWAY from the tourist mainstream; and I’ve always resisted turning my art into a serious business.
I’m doing it now for several reasons, including the fact that I’m so productive, my inventory is overflowing our garage.
This is a huge leap for me; most of all because I’m turning what I love into what I do.
Being prone to exaggeration, in the Forbes piece I mention what I’ve often said: art saved my life.
Actually I believe a cancer vaccine saved my life; but art did save my sanity.
I hope that continues— since this process of starting a business is starting to drive me a little crazy.